It's been a winding path from chemist to marketing and new product development consultant. I trust data, but I know that human emotions drive behavior. Social phenomenons fascinate me so Twitter, Facebook, et al provoke a lot of thought and reactions.
I've worked for firms of all sizes, but love working with small to mid-size firms best, where the passion and drive is undiluted, and politics are sparse yet.
Marketing is about conversations--you betcha. But - are you speaking to an empty room? Who's listening? Who's engaged enough to answer back...
www.linkedin.com/in/mcompeau
www.twitter.com/mikecompeau
The presentation below, from FamileMarquis at Slideshare, shows what powerful punch can be achieved with a clear understanding of your messaging and positioning, and a bit of creativity.
Enjoy
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